Buenos Aires will be built in the Upland metaverse. After the 2022 World Cup final last Sunday (18), it was decided which capital will be rebuilt from the platform. The initiative is the result of a partnership between FIFA and Upland, entitled #OWNYOURCOLORS. In addition to the commemorative action for the winning nation, thousands of tokens were sold during the competition.
Despite Upland announcing hours before that in the platform's Brazilian community, 60% would prefer France to win, to have Paris represented in the metaverse, it was a South American city that was the most prestigious at the time. Now, the most famous postcard in Argentina, the Obelisk, will be the protagonist of the new construction in the metaverse.
In addition to building the capital of the World Cup-winning country, Upland was also responsible for more than 200 NFTs sold during the event in Qatar. As a result of the partnership with the highest governing body in world football, fans of the sport were able to purchase plays, boots, shirts and posters in tokens.
The platform's general director in Brazil, Ney Neto, said that: “In addition to the announcement of the next uplander city, the main collectors will compete in the draw for the exclusive NFT of Lusail, the beautiful final stadium that will certainly become a valuable virtual property in the metaverse. Unique World Cup souvenirs will also be distributed, such as videos of the best moments of the games, to fans who collect the highest scores.”
This post was last modified on December 19, 2022 11:07 pm
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