In the wave of metaverse initiatives launched during the Consumer Electronic Show (CES) 2023, Sony announced a collaboration with Manchester City, an English football club. With the possibility of creating avatars and accessing the version of Etihad Stadium in the metaverse, the experience appears as an alternative for immersive reality events.
Titled 'proof of concept', the experience was presented by Sony executive, Nami Iwamoto. The purpose of the environment is to provide “a new way” for football fans to interact. The metaverse is not yet available for entry, but Iwamoto believes that people will be able to check the result of the proposal in 2023.
Among the attractions of the virtual environment, football fanatics will be able to watch the games up close, from different angles, as if they were on the field itself.
The partnership, according to the club's director of marketing and fan experience, City Football Group, Nuria Tarre, brings the English team as a protagonist of technological initiatives around the world: “At Manchester City, we have a strong pedigree of continually adopting the latest technologies to improve our operation – with a particular focus on exploring ways to engage and entertain our customer base global fans.”
The aesthetic appearance of the avatars and the virtual environment itself generated comical comments on social media. But, for Sony, this “simpler” aspect has a purpose: to make devices with reduced technical specifications also have access to the metaverse.
This post was last modified on January 11, 2023 11:54 pm
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