Actress Deborah Secco enters the Upland metaverse promoting a Stock Car event

• The project seeks to enhance the category's actions on web3 and provide mixed reality experiences for motorsport fans and users of the blockchain platform.
• The unprecedented broadcast of the Interlagos stage, over the weekend, took place in the Upland metaverse, where hundreds of users watched the race at Café Upland, according to the platform.
• From now on, Deborah Secco will be present in Upland through her avatar Deby Dry, created by the Brazilian startup BiobotsTec.

• According to Upland's statement, artificial intelligence will allow the Deby Dry avatar to interact with fans and provide tips about the metaverse.
• The actress's avatar will give tips about metaverse, web3, blockchain, NFTs and the platform's features on Stock Car's official website and on the metaverse website.
• The partnership aims to engage motorsport enthusiasts and fans of the artist in the virtual environment.
• It is worth remembering that Stock Car and Upland had recently signed a partnership with a “phygital” experience, allowing fans to simulate their teams and pilotthe favorites.
• The integration between Stock Car and Upland includes activations at racetracks and broadcasts of races in virtual cafes.

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