A Apple entered headfirst into the era of artificial intelligence (IA) with the launch of its new iPhone 16. The company seeks to take advantage of the technological trend and transform it into a cultural phenomenon.
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New AI Features
The four different models of iPhone 16 will come equipped with special chips needed to power a suite of AI tools that Apple hopes to make its flagship product even more indispensable and reverse a recent slump in sales.
The AI capabilities of Apple are designed to transform your virtual assistant Crab into a smarter, more versatile companion, automate a wide range of tedious tasks, and perform other popular tricks like creating custom emojis in seconds.
After receiving a standing ovation from the Monday event (9), the CEO of Apple, Tim Cook, promeyour that the AI package will unleash “innovations that will make a real difference to people’s lives.”
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Availability and Updates
But the news won't start as soon as the new ones iPhones – priced between US$800 and US$1.200 (R$7.799 and R$15.499 in Brazil) – will hit stores on September 20 in the US.
Most of the AI functions of Apple will be released as part of a free software update to iOS 18, the operating system that will power the iPhone 16 to be released in December. English will be the featured language at launch, but an update enabling other languages will be released next year, according to Apple.
This is part of a new approach that Apple presented at a developer conference three months ago to build more anticipation for the next generation of iPhones amid a rare slump in sales of the well-known devices.
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Competition and Differentiation
Since the June conference of the Apple, competitors such as Samsung e Google have made major advances in AI – a technology widely expected to trigger the most dramatic changes in computing since the first iPhone 17 years ago.
Like Apple elevated fledgling smartphones into an indispensable technology in 21st-century society, the Cupertino company is betting it can do something similar with its late arrival in artificial intelligence.
In an attempt to differentiate itself from early leaders in AI, the technology integrated into iPhone 16 is being promoted as “Apple “Despite the unique brand, the new approach of Apple mimics many of the features already available in Samsung Galaxy S24, released in January, and in the Google Pixel 9, released last month.
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Privacy and Security
When entering new territory, the Apple is trying to preserve its long-standing commitment to privacy by adapting its AI so that most of its technological tricks can be processed on the device itself, rather than relying on giant banks of computers located in remote data centers. When a task needs to connect to a data center, the Apple promePlease note that this will be done in a highly controlled manner, ensuring that no personal data is stored remotely.
While controlling the personal information shared through AI tools, Apple inherently reduces the chances of data being exploited or misused against the user's wishes, it does not guarantee unbreakable security. A device can still be stolen or hacked through digital trickery.
Additional Options
For users who want access to even more AI tools than those offered by iPhone, Apple is joining the OpenAI to offer users the option to outsource more complex tasks to the popular chatbot ChatGPT.
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Although the Apple is releasing a free version of its operating system to boost its on-device AI capabilities, the chip needed to run the technology is only available in the iPhone 16 and top-of-the-line models iPhone 15 released a year ago.
This means that most consumers interested in taking advantage of the Apple for AI you will have to buy one of the models iPhone 16 – a turnaround that investors are counting on to drive a surge in demand heading into the holiday season.
perspectives
The expected increase in sales is the main reason why the stock price of Apple has risen more than 10% since the AI preview in June. But the company's shares fell slightly late Monday afternoon after the presentation of the iPhone, continuing a recent slide in tech stocks driven in part by concerns about how long it will take for the industry's massive investments in AI to pay off.
In addition to its newest iPhones, the Apple also introduced a new version of its smartwatch that will include a feature to help detect sleep apnea, as well as the next generation of its wireless earbuds, the AirPods Pro, which will be able to double as a hearing aid with a future software update.
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