In a few lines, everything that was highlighted during the week on Newsverso.
Buenos Aires will be built in the Upland metaverse. After the 2022 World Cup final last Sunday (18), it was decided which capital will be rebuilt from the platform. The initiative is the result of a partnership between FIFA and Upland, entitled #OWNYOURCOLORS. In addition to the commemorative action for the winning nation, thousands of tokens were sold during the competition.
High-end car manufacturer Aston Martin bets on the metaverse by launching a partnership with blockchain platform Polygon and game producer The Tiny Digital Factory. From an NFT collection, the brand's first, the tokens will be integrated into a free platform called Infinite Drive, which is being sold as the first car metaverse.
This week, here at Newsverso, we brought the immersion we did to the first metaverse airport. Well, it looks like fashion is going to catch on. At least in tourism. A cruise company launched on the 14th a virtual environment that allows customers to see the ship's facilities before even traveling. It’s about “Worderverse".
The Decentraland platform presented a new update on Wednesday (21) that could attract even more users into the metaverse. This is Decentraland Worlds. Now Decentraland is allowing owners of NAME NFTs, which function as keys, to create their own worlds within the platform and host their own events.
Despite the critical moment surrounding the metaverse, large companies still see potential in the new moment of the web, the so-called web3. Brands such as Nike, Disney, Playboy, Forbes and many others engage in campaigns for specific platforms, or their own concepts for marketing digital products.
This post was last modified on December 25, 2022 11:22 pm
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