In an attempt to raise the bar on its metaverse, Meta launches new feature for Horizon Worlds

Meta's metaverse, Horizon Worlds, has launched a new game feature called "quests" for its users, which allows them to complete missions and receive virtual rewards. By gradually rolling out this feature to more players in the coming weeks, Meta hopes to increase user engagement and retention on the platform.

Posted by

Uesley Durães

March 22, 2023 16:13

The introduction of missions could be a way to keep users more engaged and exploring different worlds on the platform, which has been a challenge for the company.

With expansion to web and mobile devices planned for this year, missions can become appealing to a wider audience, making mission experiences Horizon worlds more attractive.

In an attempt to raise the bar on its metaverse, Meta launches new feature for Horizon Worlds (Meta reproduction)

Recently, Meta announced plans to make 20 new experiences available on Horizon, created by third-party studios, in addition to allowing access to the platform for users between 13 and 17 years old. However, the expansion project for teenagers was questionated by senators, who claim that the platform is not suitable for young people, due to the presence of advertisements for toxic products, data collection and exposure to abusive behavior.

Despite the challenges, Meta continues to invest in expanding Horizon Worlds and new ways to engage its users. With the launch of missions, the company hopes to increase player engagement and encourage exploration of different virtual worlds on the platform.

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In the US, senators ask Meta to suspend the plan to launch the metaverse for teenagers

In the United States, senators are calling on Meta to halt the plan to launch the open metaverse for teenagers. In a letter sent by Democratic senators to Meta CEO Mark Zuckerberg, lawmakers said they are concerned about the safety and privacy of young people. The information was published by The Wall Street Journal this Thursday (2).

Goal outlines plans to attract 500 people to Horizon Worlds by June

In the Meta document released by The Wall Street Journal that outlines the company's plans for the first half of 2023, entitled “Horizon 2023 Objectives and Strategies”, shows an overview of the updates that are to come on the platform. The focus is to increase the user base and popularize Meta Horizon Worlds. The goal is to have 500 active users on the platform by June.

This post was last modified on March 22, 2023 16:13 pm

Uesley Durães