Metaverse fashion brand raises $15 million in investment

DressX, a digital fashion platform, raised $15 million in a Series A round led by Greenfield Capital and with participation from other investors including Slow Ventures, Red DAO and Warner Music Group. The company's goal is to scale its vision of the future of digital fashion, improve the performance of its NFT marketplace and mobile app, grow the community, and develop partnerships with various virtual platforms, including social media and gaming. The company is known for its partnerships with brands such as GAP, Bershka and Dundas.

Posted by

Uesley Durães

March 15, 2023 14:27

Since its launch in 2020, DressX has become one of the leading digital fashion platforms, known for its partnerships with famous brands. DressX COO and co-founder Natalia Modenova said the company aims to create an infinite sustainable metacloset for our lives in the metaverse using augmented reality.

Digital fashion

In addition to its own NFT marketplace, the company's virtual clothing Dress X are available on platforms such as Meta's Avatar Store, the South Korean metaverse platform Zepeto and Roblox. The company is known for its partnerships with fashion brands such as GAP, Bershka and Dundas, and also developed the virtual version of Michelle Obama's inauguration ball gown, designed by Jason Wu. DressX stands out as one of the leading digital fashion platforms, forward-thinking and focused on creating an infinite sustainable metacloset.