With an eye on the metaverse, Nike announces its own NFTs platform

On the 14th of this month, through an official statement, the North American company announced the launch of .SWOOSH, an initiative designed by Nike Virtual Studios, led by the company's vice president, Ron Fari. The announcement came shortly after the on-chain data platform Dune Analytics reveal that Nike has become the world leader in NFT sales among major brands. 

See more: What is NFT

Nike is the one that profits most among brands in the NFT market

According to the data, the Nike has already earned an amount of US$ 185 million in the non-fungible token market. To get an idea of ​​the brand's protagonism, second place, Dolce and Gabbana, earned around US$25 million in NFT sales.

Community will bring together creators, collectors and athletes

With .SWOOSH, the company hopes to bring together creators, collectors and athletes in the same virtual environment, all with the aim of developing new products and negotiating pieces. In the official announcement, Fari commented that the idea is for the community to benefit from the space: 

“We are shaping a marketplace of the future with an accessible platform for the Web3 curious. In this new space, the .SWOOSH community and Nike can create, share and benefit together.”

The start of the NFT platform is scheduled for 2023. The official launch of .SWOOSH will be a challenge between co-creators who will be able to receive royalties from the products. Currently the environment is available in format beta, but it is not yet possible to access it in Brazil.  

See also:

• Nike puts stars face to face in the metaverse in new commercial