The next time you scroll through your Instagram and Facebook feed, you might see a video ad edited with artificial intelligence (AI). That's because Meta is testing new AI video editing features that will allow advertisers to animate an image as well as expand the edges of a video.
ADVERTISING
With the AI animation tool, Advertisers can upload a static image and then use Meta's tool to “generate” a video.
The new tools can also make an existing video larger. It uses AI to generate “invisible pixels in each video frame” to increase its size, much like how some AI image editing tools let you expand the background of an image. A Meta is starting to roll out these features now and plans to make them more widely available early next year.
This all builds on Meta’s existing AI capabilities for advertisers, which already allow businesses to use text and image generation when creating ads. These ads will also appear in the new full-screen video tab that’s coming to Facebook.
ADVERTISING
Meta isn't the only platform that allows advertisers to create ads with AI. Last month, Amazon launched an AI tool that creates clips based on product images, and TikTok is experimenting with using AI-generated avatars in ads as well.
Read also
