Justin Bieber launches water brand focused on sustainability

Justin Bieber launched a water brand focused on sustainability. Generosity uses technology that, by connecting to any local water source, can process and distribute its "premium alkaline" water through these micro-hydration infrastructures. The singer took advantage of the World Cup in Qatar to promote his new business.

Posted by

Isabella Caminoto

December 14, 2022, 14:15 PM

“I want the world to have access to the best water. I also want countries to know how to better protect their people. The excessive use of plastic is harming us, we need to be more “sustainable”, he said Justin Bieber by means of an announcement published by Vogue magazine.

According to your official website, the objective of Generosity is to provide consumers with the best water for their bodies, but also reduce the use of single-serve plastics with its refillable drinking fountains.

Justin Bieber launched the company during World Cup in Qatar to encourage fans to refill bottles and thus reduce the excessive use of plastic.

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This post was last modified on December 14, 2022 18:42 pm

Isabella Caminoto

Lawyer and master's student in International Law, I have democracy and freedom as undeniable flags. I am passionate about animals and believe that the well-being of our planet should be the daily highlight of our society's agenda.