Google adds ratings to improve shopping AI tools

Style Recommendations

• Shoppers in the US can now rate items in their searches, similar to Tinder or Netflix.
• Assessments help Google to recommend products based on user preferences.
• Shoppers can also specify favorite brands for more targeted results.

Previous Tests of AI Tools

• In November, the Google tested an image generation feature to find clothes.
• The company also tested a virtual try-on for shoppers to see how the dresses look on them.
• Both features now are available on Google Shopping.

AI tool Google allows you to virtually try on clothes

O Google announced on Wednesday (14) the launch of a resource for virtual clothing try-ons. In other words, the idea is to eliminate errors in measurements and fits when shopping online with a type of fitting room guided by AI.

AI in the Procurement Industry

• O Google joins other platforms such as Amazon, which offers the Rufus shopping assistant.
• Amazon also offers AI-based sizing recommendations.

Challenges of AI in Purchasing

• AI capabilities are still new and can deliver results questionable.
• Mia Sato, from The Verge, reports confusing experiences with AI that generated clothes not suitable for the human body.

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