Samsung enters the fight for the virtual reality market

Last week, in an interview with The Washington Post, TM Roh, Head of Mobile Experiences Business at Samsung, said that the company is already producing its own virtual reality device. Although he did not talk about dates or give more details about what this headset would be like, Roh said that the product will have two global partners, the chipmaker Qualcomm, and the Google.

Augmented and virtual reality market could exceed US$800 billion by 2031

According to a report organized by Research and Markets, the augmented and virtual reality market size is estimated to reach $856,2 billion by 2031. The research, titled “Augmented and Virtual Reality Market by Organization Size , by application, by vertical sector: global opportunity analysis and sector forecast, 2021-2031”, points out estimates and trends in the scenario to identify opportunities.

To The Washington Post, Roh commented on the delay of Samsung in the fight for this specific VR market. Taking the Asian market into account, other major players in the sector have been exploring the metaverse for some time, such as LG and Sony. For the executive: 

“Many different companies have been making these announcements about different realities, so we have also been making similar preparations, no less than anyone else. A Samsung it delayed its market share because the market was not yet ready and other similar devices launched by competitors did not have the expected success”, he added.

Trying to give confidence about what the device will be like Samsung, Roh said the headset will be designed to perform better in virtual reality applications and will use an operating system developed by Google and powered by a Qualcomm chip.

Read also

Apple should launch its virtual reality headset in June, says Bloomberg

The technology giant, Apple, may be closer to announcing the launch of its biggest investment for the metaverse. This is the 'Reality Pro' virtual and augmented reality headset, which should hit the market in June, at the company's annual event to showcase new products. The information and rumors were presented by Bloomberg.

Discover Mocopi, one of Sony's bets for the metaverse

Sony Japan released this Tuesday, the 29th, its newest bet for the metaverse, titled Mocopi. Short for “motion capture”, the name is suggestive of what the tool seeks to offer, a simultaneous reproduction of human movements in the virtual environment. The launch is part of a series of company products designed for web3.0.