A EXPERIENCE begins in a London reinvented exclusively for Gucci. In this city, users can explore several separate worlds, each bringing together treasures from the Gucci Archive, including many never-before-seen jewels.
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Each section tells a unique aspect of the brand's history, from its founding in 1921 to its inspirations and creativity.
From 180 Studios in London to @TheSandboxGame, the House's archival exhibition #GucciCosmos has landed in the metaverse for a limited time. Discover the immersive digital experience tracing the House's history https://t.co/1r1K66w0sR pic.twitter.com/lkCiKfna38
- gucci (@gucci) November 8, 2023
In the Gucci experience users can:
- Explore the separate worlds of the experience using an avatar that they can customize.
- Check out each world, its details and Easter eggs that users can discover.
- Check out interactive resources, such as games and challenges.
The experience is available for users of all ages and experience levels.
Gucci is one of the first luxury brands to launch a space in the metaverse. Other brands, such as Louis Vuitton, Balenciaga and Burberry, are also investing in the metaverse as a way to connect with consumers.
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See also:
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