Meta is advancing its efforts to make its generative, data-based products available artificial intelligence (AI) for more users. In addition to testing the chatbot AI goal with users in countries like India in WhatsApp, the company is also experimenting with putting AI into Instagram's search bar – for chat and content discovery.
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The query in the search bar takes the user to a DM conversation with Meta AI, where they can ask questions or use one of the preloaded prompts. The prompt screen design led Perplexity AI CEO Aravind Srinivas to point out that the interface uses a design similar to that of the startup's search screen.
But besides that, it can also help you discover new content on Instagram.
This means that the Meta plans to harness the power of generative AI beyond text generation and use it to surface new content from networks like Instagram.
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Meta confirmed its Meta AI experiment on Instagram by TechCrunch. However, the company did not specify whether it is using generative AI technology in research.
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