O Chic Point was opened in 1922, Largo do Paissandu. The snack was created by a student of Law at the University of São Paulo, whose nickname was the name of his hometown: Bauru. The cafeteria was a haven for USP students.
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Contrary to what many people think, Bauru does not contain ham and is very different from another classic sandwich called a hot misto. Bauru is made on crumbless French bread, with cold slices of roast beef, tomato, pickles and cheese. One unit costs R$36,90.
The cheese Chic Point It's the highlight of the house, as there are 4 very different cheeses from the traditional mix. Silver, Gouda, Swiss and Estepe are melted in water and, together, they are perfect – or chic.
If you don't want Bauru, the cheeses can be used in other dishes, such as 'Mexidinho', which is a mix of ham, eggs and cheese, and costs R$48,30.
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Even though it's not the house's flagship product, the classic Pork Leg It is also served there. For R$ 36,90 you can eat delicious slices of ham with special sauce, tomato, and of course, cheese Chic Point, all served on French bread.
The century-old house is in its 4th generation, and the key to success is tradition, according to Rodrigo Alves, owner of Chic Point.
“Bauru represents the culture and gastronomy of the city of São Paulo. Its very tasty".
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Rodrigo made it clear that even if they innovate, tradition is maintained. In fact, he highlighted that the average age of employees is 47 years old and many have worked at the house for more than 15 years. “It is important to have these older employees, as they are a mirror of this tradition”, said of the more than 100 employees.
At the house, it is possible to see this tradition, as the audience does not have a defined age group. Although the target audience is 30+, younger people also approve of the establishment – generally influenced by their parents, who took them there when they were younger. Families, couples, co-workers and singles: everyone approves of the Chic Point.
Bauru became Intangible Heritage of the State of São Paulo, it was the only Brazilian snack chosen as one of the best 100 sandwiches in the world and will receive, on April 10th, the Silver Salvage, a recognition from the City of São Paulo for institutions and people that go beyond their primary functions, contributing to the advancement of the city.
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In 2022, Ponto Chic sold 140 thousand baurus. Worth the request!
@curtonews Ponto Chic is the right place to try the São Paulo bauru sandwich. Did you know that the snack is considered Intangible Heritage of the State of SP?!
♬ original sound – Curto News
There are 101 years of history that you can see at the Paissandu, Paraíso and Perdizes units.
Paradise Unit: Praça Oswaldo Cruz, 26 – 12pm to midnight.
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Paissandu Unit: Lg do Paissandu, 27th – 12pm to 20pm.
Partridges Unit: L. Padre Péricles, 139 – 11:30 am to midnight.
Hours may be different on weekends and holidays.
Check out Instagram and the official website do Chic Point.
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