Since March 2022, Serasa has seen a conversion rate of around 75% of ads on TikTok - i.e, three out of every four people who clicked on the ad on the platform also clicked on the link to download the app and managed to renegotiate their financial life.
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In October 2022 alone, 164 thousand people joined the campaign on TikTok and managed to close deals and increase their credit score, according to a statement from the platform itself.
@tonaserasa Does your financial life need a little help? No crisis! No interest on installments? Only at Serasa! Visit our website and check out the offers that are available to you! ♥️ #serasa #interest-free #serasalimpanome #nomelimpo ♬ original sound – Serasa
“Our turning point was when we realized that the best strategy was to create specific content for TikTok, using authentic language and talking to such a creative community. Basically, today we have consumers who come from TikTok with the highest activation rate compared to other platforms”, says Matheus Moura, Marketing Director at Serasa.
Part of the success of Serasa's campaign comes from the growing general interest in content finances. The hashtag #fintok, for example, has more than 2,2 billion views and compiles videos on the topic on TikTok. According to a study by Octolab and MindMiners, commissioned by Tiktok, 58% of users enter the platform to find videos related to finance. Among the topics with the most demand are tips for extra income (49%), tutorials on how to invest (41%) and strategies for controlling expenses (31%).
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