Presidential debate on the networks: women are highlighted, Bolsonaro and Lula engaged but were overshadowed

The first presidential debate of 2022, organized by Band, TV Cultura, Folha de S.Paulo and UOL, was broadcast on open TV this Sunday (28). On social media, thousands of internet users reacted in real time, creating a "parallel debate" of their own. On Twitter, the hashtag #DebateNaBand was the most commented.

After a long suspense, re-election candidate Jair Bolsonaro (PL) appeared in the duel with the PT leader, Luiz Inácio Lula da Silva (PT). But, for political analysts, they were not the protagonists of the debate, overshadowed by women (Simone Tebet from MDB and Soraya Thronicke from União Brasil) and Ciro Gomes (PDT).

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The posts – in quantity – maintained the political opposition between the two politicians who lead the polls of voting intentions: Lula and Bolsonaro were the most mentioned in tweets during the event. (Estadão)

Datafolha

Senator Simone Tebet, candidate for MDB, had the best evaluation in the qualitative research carried out in real time by DataFolha. 43% of his statements were “good” or “great”, according to the 60 interviewees. In second place, Ciro Gomes (23%). Lula and Bolsonaro tied with 10% positive evaluations. The União Brasil candidate had 2% and Felipe D'ávila, 8%. The worst evaluation was from Jair Bolsonaro. The survey is not representative of the Brazilian population, and participants classified the candidates' answers to the debate questions on a scale of poor, fair, good and excellent.

Quest

According to real-time monitoring by Quaest Research and Consulting, Ciro Gomes led the positive mentions, (51%), followed by Simone Tebet (41%) who gained strength throughout the debate.

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The largest number of negative mentions were directed to candidate Soraya Thronicke (União Brasil), followed by Luiz Felipe D'Ávila (Novo), according to Quaest.

Bolsonarism in data

According to monitoring done by Google Trends, the discussions at the event managed to increase the volume of questions asked in the Google about unfavorable terms to Jair Bolsonaro, as a “secret budget” and “a hundred-year secrecy”.

Evangélicos

União Brasil candidate Soraya Thronicke criticized the manipulation of religious faith, pointing to Lula and Bolsonaro. “We always said that the PT separated us in order to manipulate and maneuver everyone, this government is doing the same thing.”

Michelle Bolsonaro, first lady, has appeared in the Bolsonaro campaign to divert her candidacy from rejection among women. Its activities in the evangelical segment have also grown. Among the 20 posts by evangelical influencers with the highest engagement in the last 7 months, 18 were made by Michele on his only social media account, Instagram. Monitoring of publications was carried out by Casa Galileia.

Attack on journalist

The networks, as well as the other participants in the debate, did not forgive Bolsonaro's attack against Vera Magalhães, when the journalist asked Ciro about vaccination, citing facts that displeased the president. “I think you sleep thinking about me, you have some passion for me, you can't take sides in a debate like this.” This Monday (29), lawyer Rafael Logoun defended Bolsonaro’s reaction to “embezzlement” of the journalist. On Jovem Pam's Morning Show, he calls Vera a “little activist dressed as a journalist”, and says that Bolsonaro's response defines what “feminism is”.

Philip, who?

The candidate for the Partido Novo, Luiz Felipe D'Ávila, has not yet managed to reverse the public's lack of knowledge about him. At the Google, the search for his name is 30 times lower than that of the candidate from the same party in 2018, João Amoêdo, even without appearing on TV.

By defending privatization and agriculture, D'Ávila became the subject of memes.

Representativeness

On social media and also in person, around the TV Bandeirantes studio, protests against the absence of black people, indigenous people, and other candidates for the presidential election further fueled the political debate this Sunday (28). On Twitter, Internet users questionwhy issues such as police violence, incarceration, indigenous lands and others were not raised neither by candidates nor by journalists, who, for the most part, are white.

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