Style videos de-influencing consist of honest beauty reviews about products that have gone viral on TikTok or on other platforms. Often, these items were widely publicized by digital influencers – which also raises awareness about false advertising. Some videos also reinforce the importance of evaluating a purchase clearly, and not just making it on impulse.
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@katiehub.org Replying to @farah.raafat should I try the nyx fat oil?! #fyp #makeup #lipoil #deinfluencing ♬ Elevator Music – Bohoman
@claudinejay_ Let me de-influence you out of these K Beauty products 🚫 #deinfluencing #overhypedskincare #kbeautyskincare #koreanskincareproducts #koreanskincaretips #koreanskincare ♬ OMG – NewJeans
The new trend goes against the hashtag #TikTokMadeMeBuyIt, which has more than 53 billion views on the social network. There, users share their purchases influenced by content published on the platform.
But… We also have the other side of the coin. The most popular and beloved influencers and content creators on the internet have always talked about things they like and don't like. For this reason, there are those who raise the idea that the trend ends up influencing the viewer, anyway.
Curto Curatorship:
- Sorry, but the “Deinfluencing” trend is just… Influencer (BuzzFeed)
- Why Brands Should Care About Deinfluencing (Influencer Marketing Hub)
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