Tattoo studios in Brazil are mostly managed by MEIs

Data from the Brazilian Micro and Small Business Support Service (Sebrae) show that, in Brazil, there are more than 22 thousand tattoo and piercing studios.

According to Sebrae, of these, more than 21 thousand establishments operate under the individual microentrepreneur format (MEI), 1.384 in the microenterprise model (ME) and 91 small companies (EPP).

This is the case of the tattoo studio in the center of Porto Alegre (RS) led Patrizia Pacheco. A tattoo artist for over 10 years, she has worked in different business models. Currently, she has a shared space with two other tattoo artists. They share the expenses of the place, but the profits are individual.

“This was the fairest and least bureaucratic way to keep a tattoo studio open”, explains Patrizia.

In fact, for Patrizia, the increase in the number of tattoo studios is a reflection of the flexibility that the profession has. However, she states that there is a consensus among tattoo artists that the demand is not the same as before the pandemic. Covid-19.

The one who agrees with her is her new studio colleague, Juliana Nobre. A tattoo artist since 2019, the designer and muralist has always done tattoos as a hobby and additional income. At the beginning of the year, however, she decided to dedicate herself completely to tattoos.

“From the day I learned to tattoo, I decided that the design work I did would only be until I stabilized myself so I could work with tattoos and muralism”, he recalls.

Juliana's tip about market stability is organization. Furthermore, like other areas, it is possible to predict some market movements that professionals should keep an eye on. “We know, for example, that the summer season has low demand due to the need not to expose oneself to the sun when getting a tattoo,” she says.

It is recommended to earn money for this period and, in addition, create other forms of income and work using art. Juliana, however, assumes that she is not always able to apply her tips in practice.

“I know it’s the right thing to do, but it’s much more difficult to apply it in our lives.” “That’s why it’s important, whenever possible, to combine your income with other work.”

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