The Town Card is equivalent to a lawn ticket, with no pre-defined date and is valid for one day of the event. To guarantee the benefit of The Town Card, fans must choose the day they want to go to the festival from March 21st to April 17th, the date before general sales open.
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In just over three hours, the Ticketmaster platform sold all available The Town Cards. According to data released by the The Town, around 438 people were ready to buy their tickets by the time they sold out.
“Based on Rock World’s sales history, each person buys an average of 1.8 tickets. This means that The Town could have sold 788 thousand tickets this Tuesday alone, that is, one and a half festivals”, says the note released late on Tuesday night.
Despite the large number of tickets sold, there were reports of people who were unable to secure entry to enjoy their favorite artists at the music festival. Going through social media, the main complaints involved the sales website, the virtual queue and the company's lack of transparency.
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Those who were unable to buy a ticket still have one last chance. On April 18th, the The Town official ticket sales open, also on the Ticketmaster website.
Among the artists confirmed for the first edition of The Town are: Post Malone, Maroon 5, Foo Fighters, Bruno Mars, Alok, Ludmilla, Garbage, Iza, Racionais MCs & Orquestra Sinfônica de Heliópolis, Criolo, Orochi, Luísa Sonza, NE -YO, Maria Rita, Wet Leg, Jão, Ney Matogrosso, among others. The Town takes place at Autódromo de Interlagos, in São Paulo, on the 2nd, 3rd, 7th, 9th and 10th of September 2023. Each The Town Card was sold for R$770 full and R$385 half price.
