Lula's interview impacted around 15 million users on social media, according to data from Quaest, which considered posts made during the 40 minutes of its broadcast. The audience was also above average, with around 30 points. Interest in 'Lula' was three times greater than in 'Bolsonaro' last Thursday (25), according to the Google Trends.
Among the politicians who condemned the PT candidate's speeches on their networks are President Bolsonaro's children and the former judge of Operation Lava Jato Sergio Moro, which launched a series of posts on Twitter criticizing Lula.
Quaest and the balance of repercussions
According to Quaest research, Lula's reach on the networks was greater than that obtained by Jair Bolsonaro (9 million), his main competitor, as shown by the latest voting intention surveys. Throughout the interview with the former president, the data identified that 52% of publications that mentioned Lula in a positive way and 48% contained negative mentions. Lula's digital impact also surpassed the participation of Ciro Gomes (PDT) in the program, which impacted 2 million users. (The globe)
3 best moments
According to unprecedented monitoring carried out by Quaest, the peaks of positive mentions of Lula coincided with moments when he:
- defended the anti-corruption measures taken by his government and the investigation of mistakes by anyone
- defended the alliance with his candidate for vice president, Geraldo Alckmin and the credibility they can have together
- argued that politics is not a place of hate.
3 worst moments
According to the research, the highest volumes of negative mentions of the former president appeared when he:
- He did not answer whether he would choose one of the names from the triple list, selected by the Federal Public Ministry (MPF) since 2001, for the Attorney General's Office (PGR)
- He called Jair Bolsonaro a “court jester”
- He said that the solution to the secret budget is to talk to deputies
What experts said
- Estadão
Lula exaggerates the increase in university students and other achievements of his government
- TV Culture
“No President governs without having a conversation with the National Congress”, says Lula - Aos Fatos checking agency
We checked Lula's interview with Jornal Nacional - Pedro Barciela
The data analyst evaluated mentions of the term “Lula no JN” on Twitter, one of the most talked about topics on Thursday (25), and concluded that 66% of the profiles from which the tweets came were linked directly or indirectly to the group of PT profiles. , and less than 20% of them were linked to Bolsonarism.
Photo: Reproduction/G1