Mother denounces racism against black children at McDonald's in Campinas (SP)

According to a report by the children's mother, Pamella Francine de Amorim Nascimento, on social media, the incident happened on Sunday (23), when the grandmother and two grandchildren went to the kiosk to buy ice cream. The attendant allegedly refused to sell the dessert to two children, a 9-year-old girl and a 6-year-old boy, who are black.

To the children, the attendant said ice cream was out. However, they later noticed that the attendant was still selling ice cream to other white customers.

The case gained repercussion after the children's mother explained what happened on social media:

“My daughter didn’t go to school on Monday, traumatized. It's very cruel. I will fight until the end. I want justice”, says Pamella.

Company says it is investigating the complaint

In a statement, McDonald's said it was investigating the facts reported by customers. The company also highlighted that it “repudiates any and all forms of prejudice and that it has a non-negotiable commitment to promoting a respectful and inclusive environment in all its restaurants, carrying out continuous work such as the Diversity and Inclusion Committee, training and policies that make employees aware of respecting the individualities of colleagues and customers.”

Campinas Shopping said that it is following up the case with the retailer and the customer and added that it “repudiates any and all acts of racism, prejudice and discrimination.” The case was registered at the 2nd Police District (DP), in Campinas.

With Estadão Content

See also other features:

What is racism? How does it occur and why is it important to combat it?

While black and brown people make up 54% of the Brazilian population, they represent 84% of those killed in police actions, according to data from the Brazilian Public Security Forum. The organization also reveals that 2 out of every 3 people incarcerated in the country are black. Racism and racial slurs became a crime in Brazil around 30 years ago. But, according to experts, the forms of racial discrimination are diverse and are part of everyday life in society. O Curto explains what the main forms of racism are and the concepts you need to understand about the racial issue in Brazil.

Racism: comedian's neighbor also says she suffered racial discrimination

After the episode in which comedian Eddy Jr reported on social media that he had suffered racism from his neighbor Elisabeth Morrone, another complaint against her was made on Thursday (20). Lawyer Nayara Cruz told Jornal Nacional, on TV Globo, that she and her son were also discriminated against. On Thursday night, protesters protested in front of the United Home & Work condominium, in the Barra Funda neighborhood, in the West Zone of São Paulo, calling for Elisabeth's expulsion.

“Too dark” photo: Unisinos professor is fired after reporting racism

After working for 5 years as the only black professor of the gastronomy course at the University of Vale do Rio dos Sinos (Unisinos), Gustavo Corrêa Pinto denounced the institution for “discrimination on grounds of race and moral harassment” at the Public Ministry of Labor of the Rio Grande do Sul (MPT-RS). He claims to have been excluded, in May this year, from the official presentation of an academic project he was participating in with the justification that his “photo was inappropriate, 'too dark'”. Gustavo filed an internal complaint for racial discrimination and, less than two months later, he was fired by the institution. O Curto News spoke with the professional's legal advisor, and had access to the complaint sent to MPT-RS.