Change and accusations: understand Luisa Mell's tour and the NGO that took the activist's name

In recent days, Luisa Mell's name has been trending. The activist and digital influencer dealt with the Caramelo Institute, which was previously called the Luisa Mell Institute. Check out the details of this mess.

Luisa Mell gained notoriety with her work as an animal care and protection activist, but she became involved in a mess with Instituto Caramelo, which was previously called Instituto Luisa Mell.

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The tour began when the Institute published a note informing followers of the name change, and also informed that the influencer – who named the NGO – only served to publicize the project.

Furthermore, the Institute stated in comments on the posts that it never received donations from Luisa. “Luísa never donated any money to the Institute. No donations at all. It was other people’s money that made things work over the years.”

The activist did not like the exhibition at all and said that she was the victim of a scam and that she gave her image, name and history to the institution. Luisa also said that her ex-husband made several donations – she is now divorced – and that she never received any salary from the institute for making the rescues.

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Furthermore, the influencer discovered that the NGO was forming partnerships without her authorization and that was when she “became an enemy” of the organization.

Instituto Caramelo stated that it will sue the influencer. “We will prosecute her, civilly and criminally, for each insinuation and accusation so that she can prove in court what she claims or insinuates.”

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