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What is CEO? What is the role of this professional?

You've probably already seen the term CEO around, but do you know what it means? O Curto News will explain it to you. The acronym CEO comes from English and is pronounced CI-IO. The meaning? Chief Executive Officer, which is translated as Executive Director. Its role varies according to the size of the company, but is linked to the growth of the business.

Generally or CEO is a senior-level professional, who has a managerial role and a more strategic vision of the company. 

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Who is the CEO within the company?

O CEO It is the highest position within an institution. Nowadays we can differentiate the function of CEO in two types of companies: emerging ones and larger ones.

In emerging companies, such as startups, the CEO monitors and participates in all business routines. In larger corporations, the CEO has direct contact with other executives from other areas of the company.

The CEO needs to:

  • Being the spokesperson for the company's organizational culture;  
  • Conduct and develop the vision, mission and objectives of the institution; It is
  • Direct the company's next steps through strategic planning.

In addition, he must also work to improve and maintain the company with directors and shareholders and be a representative of the institution with external audiences. 

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How is the CEO chosen?

Well, the choice of the professional to occupy the position of CEO It depends on the company format. In institutions that are not publicly traded, the CEO It is usually one of the partners or someone hired to perform the function. In public companies, such a decision is made by shareholders.

What does it take to be a CEO?

The responsibilities of the position are many and, for this reason, skills are necessary. Having a broad view of the business and in-depth knowledge of the company's situation is essential. O CEO You must be willing to take risks and have a good emotional attitude. After all, he will be the 'face of the company', just like Mark Zuckerberg It's for Facebook.

Curto Explains: everything you need to know and are embarrassed to ask! 😉

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