Literally translated, 'oldmoney' means 'old money' and is a concept to describe fortunes received through inheritance. The heirs are the 'nepo babies', who basically accumulate money from generation to generation. It's those people who have always been wealthy and don't need to be scandalous to attract attention. They go from expensive chic, but basic.
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The style of the heirs is very sophisticated, perhaps best exemplified in Adibe Marques, you know? Nothing like the classic “Cimed-style” polo version, but rather the classic 'preppy' style. The brands are not printed on the clothes, which are very expensive, but discreet. Anyone who consumes luxury brands knows when that piece is “special”.
According to FFW, this “Old Money” aesthetic is more popular in countries that did not have a strong presence of the monarchy, where money began to be accumulated by the bourgeoisie.
An aesthetic where 'less is more', but which many people have only seen in Hollywood films, with country houses, tennis games and horse riding. This style has a good dose of elitism and has been “copied” by mere mortals who follow trends and are not wealthy.
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On social media, the trend was booming with influencers trying to come even remotely close to this aesthetic, with the simplest, yet sophisticated and comfortable (and expensive) looks.
@emilianomedgil OLD MONEY “SI” or “NO” #fashiondosanddonts #fashiontiktok
♬ Sure Thing (sped up) – Miguel
A Ralph Lauren e Hermès These are brands that manage to define this style well, as the pieces have a perfect fit, with good cuts, and are very elegant.
O 'old money' is the opposite of aesthetics'2000's', which many people have joined in recent times. The '2000s' style brings something more 'fun', with glitter, drawings, short and colorful clothes.
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But for those who enjoy the 2000s and also the aesthetics 'oldmoney' I bring news: Blair waldorf, Wow Queen B de Gossip Girl, It's a great style reference. Tiaras, pleated skirts, knitting and tailoring are key pieces in B's looks. In fact, Blair used and abused doll shoes, and they came back with everything!
But like everything in life, there are fans of the new aesthetic and those who criticize it.
whoever thinks the old money aesthetic is cool has a problem
— caio 🇸🇲 (@caio_araujo_07) November 3, 2022
It's not possible for anyone to agree with this, it's literally the bourgeoisie spending on very expensive brands without caring about anything else
besides what has always been a very exclusive thing
The romanticization of 'oldmoney' It's something to be questioned, since historically, heirs have always liked more exclusive things. The brand Hermès, for example, chooses who can buy from your store.
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For those who really want ostentation and a look that isn't simple, you can embrace the 'new money' aesthetic, or the new millionaires, with more flashy and extravagant looks.
When it comes to viral looks, you can create elegant looks and adapt them to your routine with more “modest” pieces in terms of price, buying from stores that fit your budget. The expression 'less is more' applies to everyone!
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