Paraisópolis panel will be presented at Cannes

The panel is 850 meters long, was installed in the last week of April and has the phrase “Favela é agro”. He is currently in the Paraisópolis social pavilion.

The panel serves to publicize the urban farm created in the community in 2020. Residents plant and grow vegetables in an area of ​​900 square meters.

The initiative will be presented in Cannes, France, in July, during the advertising festival.

The gigantic panel can be rented by brands that convert the revenue to the 'Agro Favela' project.

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A post shared by AgroFavela Refazenda (@agrofavela_refazenda)

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If you are connected to any social network (Instagram, Facebook, TikTok, Youtube) you have already noticed that a series of videos are displayed in your feed without you clicking on them or even searching for that content. These are Bic Techs' autoplays, directed by algorithms to our networks, dragging our attention into a looping of clips, for hours and hours. Is this healthy? Vetch? Does it cause anxiety and depression? Increases radicalization and extremism? The subject returns to the debate provoked by an article by influencer/Youtuber Felipe Neto, published in JOTA this Friday (5).

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