TikTok ban in the US affectsaria creator market, estimated to be worth $100 billion

O TikTok says 5 million businesses in the United States use the app to reach customers. Some content creators have become mini-industries supported by dozens (or even hundreds) of employees – such as managers, lawyers, publicists, editors, producers and assistants.

A study carried out by the analysis company Data.ai shows that TikTok was the most downloaded application on mobile devices in the first quarter of this year worldwide. Furthermore, it is also the application where users spend the most money.

🧐 Understanding the context

The US government threatens to ban the TikTok for reasons of national security. The country has long feared that the popular app, owned by ByteDance, com sede em Pequim, possa ser usado pela China para vigiar e manipular os americanos. Após três anos de negociações sobre um acordo que abordaria essas preocupações, o Comitê de Investimentos Estrangeiros dos EUA exigiu que o proprietário chinês do TikTok vendesse sua participação na plataforma – ou enfrentaria uma proibição.

Um ex-alto funcionário da inteligência alertou que uma proibição pode ser politicamente impopular e alimentar um pesadelo geopolítico. Ativistas das liberdades civis argumentaram que isso faria mais para silenciar os americanos do que para protegê-los. (Forbes)

@curtonews Will TikTok be banned in the States? If yes, why? 🤔 Understand what is happening with the app in Western countries. #CurtoNews ♬ original sound – Curto News

📲 Growing app

Last year, the Google admitted that a growing share of young people aged 18 to 24 are using the TikTok and the Instagram instead of searching for Google. This shows that the TikTok is becoming a hugely important discovery tool for small sellers, brands and content creators.

See also:

With TikTok threatened with expulsion in the US, China denies collecting data from companies

The Chinese government stated this Friday (24) that it does not ask companies to provide data obtained abroad, one day after the interrogation of TikTok CEO, Shou Zi Chew, in the US Congress. TikTok, a subsidiary of the Chinese group ByteDance, has been accused of serving the Chinese government as a spy on user data around the world. The platform denies it.

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