RealPeople: BeReal feeds only famous people

BeReal seems to be going against its initial purpose and is launching a feed dedicated to famous people. Instead of exchanging daily photos with friends, users will now be able to see what the world's top athletes, artists and activists are up to.

O beer announced last Monday (1st) that the application will have a new feed. It's about the RealPeople, a space dedicated to famous people, athletes and personalities.

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In the ad, the platform seeks to equate “normal” users with famous ones. “We are all the same – all equally interesting and boring,” says the text. According to the platform, RealPeople will show the here and now, no matter who it is. 

“RealPeople is not about influencing, accumulating likes or comments or promoting brands. You won't see Photoshopped-perfect photos, product recommendations, or ads disguised as posts. It’s trying to show that we are all more alike than we think.”

The application, which calls itself a social network for real people, offers different windows of time every day to take a selfie and a photo that is shared with friends. The purpose of the BeReal feed is for the user to randomly share what they are doing with their friends, whether they are doing something boring or not.

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But now, the app is putting celebrities in the mix. BeReal's new feed is a “curated timeline of the world's most interesting people” that features “an ever-changing collection” of important people from around the world. The aim of the feature is to show that celebrities are ordinary humans like everyone else.

For now, the application is just testing the feature in the UK. BeReal also announced that it is possible to suggest someone (or the user themselves) to the RealPeople feed through this form. So, will we see celebrities being 'real people'?

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