The changes will be present in the nutritional labeling of packaged foods and in the nutritional table. Now the label will be front. Cool and necessary, right?
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The new features seek to make it easier for consumers to inform themselves about the benefits and harms of products – in the clearest way possible.
Who remembers the case of “fake” cottage cheese? If the new labels had been in place the confusion would not have occurred.
Front design
Nutritional information will be on the front of the packaging. Many health professionals are praising Anvisa for its decision, as this practice is adopted in several Latin American countries, such as Argentina, Chile, Colombia, Uruguay and Peru.
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Magnifying glass design
In Brazil, the label will have a “magnifying glass design”, which will identify the product’s high content of 3 nutrients:
- added sugars (greater than or equal to 15g)
- saturated fats (greater than or equal to 6g)
- sodium (greater than or equal to 600 mg).
Time to update
Companies will need to pay attention to the proposed adaptation deadlines. Products launched from the 9th onwards must already be following the new rules.
Deadlines
Products that are already on the shelves must comply with another deadline:
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- until 9/10/23 (12 months from the effective date of the rule) for food in general;
- until 9/10/24 (24 months from the effective date of the standard) for food manufactured by a family farmer or rural family entrepreneur, solidarity economic enterprise, individual micro-entrepreneur, small-scale agroindustry, artisanal agroindustry and food produced in an artisanal way; It is
- until 9/10/25 (36 months from the effective date of the standard) for non-alcoholic drinks in returnable packaging, observing the gradual process of replacing labels
Time to make better choices
Nutritionist Clara Guedes explained to Curto News that “this new rule will help consumers choose the best foods, it’s no secret that excess is bad for your health, so being clear about excess fat, sodium and sugar in foods will help you take this precaution.”
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