The inspiration for the initiative came from the American singer's own experience. “Figuring out how to manage my mental health hasn't always been easy, but it's something I'm constantly working on“, reported the global artist to the Rare Beauty website.
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“I wish more people talked about mental health when I was younger so I could learn and understand what was going on with my own health sooner. That’s why I launched the Rare Impact Fund”, he declares selena, which defended, in a public speech to US authorities in May this year, that the topic be discussed “freely and without shame”system. (Rolling Stones)
As an entrepreneur and someone who empathizes with the cause, she said she hopes that “by sharing my story and using my brand and platform to speak out and connect more people to resources that support mental health, I can help them deal with it too.”
The singer recently announced that she will release on November 2nd the documentary "My Mind and Me” by AppleTV +. The film will tell the artist’s journey, which “has a naked and raw vulnerability” according to director Alek Keshishian. (PortalPop)
Brazilian institutions
Founded in 1989, the São Gonçalo Women's Movement dedicates special attention to projects to assist children, adolescents and young people who suffer or present psychological symptoms resulting from domestic violence and/or sexual exploitation, offering support psychosocial and legal free.
In addition to the São Gonçalo Women's Movement, the 'Impacto Raro' (in free translation into Portuguese) invention fund, linked to the singer's company, will also allocate resources to the Cactus Institute, São Paulo.
How support works
Rare Impact Fund
The brand donates 1% of all sales to the Rare Impact Fund and also raises additional funds from philanthropic entities, partner companies and individual donors, with the aim of expanding access to mental health services in educational settings.
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“Your Words Matter – Because the stories you share, the words you use and how you react have an impact on someone’s mental health”, is the motto that embodies the page from the Rare Impact Fund, linked to the singer's company.
BrazilFoundation
With extensive expertise in strategic philanthropy, BrazilFoundation was chosen to be a partner of the Rare Impact Fund in the country due to its ability to systematize efficient social investment and long-term monitoring.
“Mental health is still a taboo theme, and those who suffer from some type of disorder are generally stigmatized or even separated from society, which can have even more serious consequences. Therefore, the work carried out by the institutions that receive support from the Rare Impact Fund is extremely important, and having Selena as a spokesperson for such an urgent cause helps to broaden the discussion and demystify the topic“, comments Rebecca Tavares, CEO of the Brazil Foundation.
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