Singapore Airport joins the Roblox metaverse and creates a new way for travelers to interact

The partnership between Changi Airport Group (CAG) and Accenture created the metaverse experience, called ChangiVerse, which offers a unique way for people to connect with the airport and its many attractions. With millions of daily users on the Roblox platform, ChangiVerse has the potential to attract a large audience interested in exploring travel destinations in a new way.

ChangiVerse is organized around the airport's most well-known landmarks. Additionally, the metaverse features a variety of activities and social interactions that mirror the physical airport. Users can explore interactive spaces, compete in mini-games such as Changi Kart and Check-in Champ, and earn collectibles to customize their digital avatars.

Changi Airport is running a Changi Kart racing game until September, offering the pilotThe fastest chance to win two direct economy class tickets on Singapore Airlines to any destination.

According to Hung Jean, senior vice president of the airport's Business and Enterprise Digital Ecosystem Division Group, ChangiVerse aims to increase customer engagement and satisfaction through innovation and experimentation. ChangiVerse is part of CAG's ongoing effort to revolutionize the traveler and visitor experience by employing creativity and interactive technology.

With this initiative, Changi Airport adds a new dimension to its efforts to acquire and engage customers and promote brand loyalty. The metaverse experience provides personalized and unique services for customers, employees and aviation fans, expanding Changi Airport's world-renowned reputation as the World's Best Airport.

See also:

Roblox wants to bring generative artificial intelligence to the platform; understand what this means

Roblox, a gaming and digital entertainment platform, launched a new generative artificial intelligence tool to help create 3D objects. With this tool, even those who have no technical knowledge in programming or design can create their own objects, like a red car, for example. The solution was presented on the 17th by the company.

Roblox releases balance sheet with increase in users and growth in market value

Roblox is one of the most popular metaverse platforms today. Based on half-square avatars, and with environments to be explored, the metaverse is popular among younger audiences. This week the company released figures on its performance: there was an increase in users and the company's revenue grew.