Aston Martin launches NFTs betting on car universe

High-end car manufacturer Aston Martin bets on the metaverse by launching a partnership with blockchain platform Polygon and game producer The Tiny Digital Factory. From an NFT collection, the brand's first, the tokens will be integrated into a free platform called Infinite Drive, which is being sold as the first car metaverse.

In total, the collection should have 3 NFTs with models from the British manufacturer. Cars such as the Aston Martin Vantage V8 Coupe, the Vantage GT3 and the 8 Vantage V1980 will be present in virtual reality. The automotive metaverse will also allow users to modify, rent or exchange their cars there. According to the automaker, advantages and benefits will also be offered to owners. 

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Although the official sale starts this Monday (19), in the market Magic Eden NFT, the complete platform for InfiniteDrive It will only be available from 2023.

In a statement, the CEO of the metaverse developer said that “Infinite Drive is a platform for car collectors, but we also want to build multiple driving experiences within the game. We feel that Aston Martin has the best line to fit this concept, as they build powerful road cars and also have a great history in the world of racing, with their GT and Formula 1 cars.”


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