It collaboration will allow players to interact with immersive content from famous BBC Studios programs such as Top Gear and Doctor Who. This is the first time that the BBC has launched an immersive experience in a virtual world.
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With this partnership, BBC Studios plans to explore new interactive experiences for fans, integrating into the metaverse gradually.
In addition to offering virtual entertainment, the initiative also emphasizes sustainability. With the participation of Offsetra and Nori, platforms with a sustainable focus, carbon offsetting efforts will be intensified.
This approach seeks to balance the virtual experience with environmental responsibility, ensuring a positive impact in the real world. BBC Studios' Metaverse Space is set to launch later this year, and more details will be revealed soon on the BBC website. The Sandbox.
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For Nicki Sheard, president of brands and licensing at BBC Studios, “this project forms part of BBC Studios’ wider ambitious plans to expand our brands into new categories, with innovative technologies and platforms forming an integral part of this.”
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