Calvin Klein Launches Metaverse Experience for Lunar New Year

As usual, the fashion market explores everything it can from the metaverse and web3 as a whole. Now the person who has decided to create a metaverse experience is Calvin Klein, popular across the globe in the clothing scene. Initially the objective is to entertain the brand's customers in Hong Kong, Japan, Taiwan, South Korea, Singapore and Malaysia.

Calvin Klein's strategy targets the Asian market and offers rewards

Despite focusing on the Asian market, the company's Lunar New Year celebration can be seen worldwide on the brand's platform, which can be accessed in a dedicated page. In the environment it is possible to win a variety of prizes by playing three Ready Per Me games. 

One of the games allows you to catch Chinese New Year bunnies and interact with the avatars. To participate, people need to dress their avatars in clothes from the rabbit's collection. Fashionistas can still claim new clothes from the brand for their avatars and publish photos of the pieces with the community. 

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