Despite the wave of recent concerns and negative press, AI could boost the film industry by giving more aspiring filmmakers access to previously unattainable tools, thereby unlocking human creativity to previously unimaginable levels.
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As we better understand the capabilities of AI tools and their underlying models, it becomes clearer that AI can be a positive, democratizing force in Hollywood.
The first wave of AI adoption in Hollywood will be most strongly felt in video editing and post-production, where AI tools come in to aid human productivity.
Today, filmmakers can use AI solutions in video editing to drastically reduce production time and lower the budget needed to realize their creative visions. Films that previously needed large budgets can now use the new technologies available.
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The creative art of filmmaking remains protected, but now – through augmented intelligence tools – world-class production capabilities can be achieved by thousands of filmmakers. Give them the power to realize their creative visions without restrictions promeusher in a new level of storytelling that will capture the hearts and minds of people around the world.
A good example of this is the Runway. Founded in 2018, Runway ML offers a suite of AI tools – powered by models trained on reams of video data – for artists, filmmakers and creators. Visual effects artists have used Runway to complete manual tasks that previously took days, expensive software, and professional equipment.
While important questions like AI's role in screenwriting have occupied much of the discussion in Hollywood to date, less heralded advances in video editing and production indicate that AI's first wave may peak elsewhere. .
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AI doesn’t always need to be considered the villain. It can have a positive impact by improving the art of filmmaking while unlocking unprecedented levels of efficiency that allow more time for the creativity that is the backbone of this industry.
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