“The experience allows members to participate in a series of fun, interactive activities called “Journeys.” Upon completion of a journey, members will earn 'Journey Stamps' (NFTs) and collectible Odyssey points,” explained the Starbucks in your Official Site (*)
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Among the “journeys” described by Starbucks There are tours of coffee producing farms, questions about the company's history and interactive games.
The company also reported that the NFTs and points will give access to “immersive benefits and experiences” in its cafes, which “cannot be obtained anywhere else”.
The idea is that the platform will be available to the entire public from January 2023. So far, only in the United States. ☕
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