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Meet Starbucks Odyssey: 'interactive experience' on Web3 with NFT rewards

Is there a cup of coffee there? The Starbucks chain has launched a new interactive platform linked to Web3 that will offer rewards to users with non-fungible tokens (NFTs). So far, only a test version has been released for some customers and employees. Named "Starbucks Odyssey", the platform serves as an extension of the company's rewards system.

“The experience allows members to participate in a series of fun, interactive activities called “Journeys.” Upon completion of a journey, members will earn 'Journey Stamps' (NFTs) and collectible Odyssey points,” explained the Starbucks in your Official Site (*)

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Among the “journeys” described by Starbucks There are tours of coffee producing farms, questions about the company's history and interactive games.

The company also reported that the NFTs and points will give access to “immersive benefits and experiences” in its cafes, which “cannot be obtained anywhere else”.

The idea is that the platform will be available to the entire public from January 2023. So far, only in the United States. ☕

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(🇬🇧): content in English

(*): content in other languages ​​is translated by Google Tradutor

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