Meet Pink, the avatar of Boca Rosa in the Metaverse

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Metaverse makeup in the physical world? We have! Digital influencer and businesswoman Bianca Andrade, better known as Boca Rosa, is already making her presence known in the digital world with her Pink avatar. In July, Boca Rosa created its version in the metaverse to promote actions and initiatives of the “Boca Rosa Company” brand, in addition to interacting with the public and other brands.

https://www.instagram.com/p/CjIwzbFrsFc/?utm_source=ig_embed&ig_rid=7fddc7af-2272-4c00-97c4-5c8401fc8d0b

“I like to provoke, make a difference and break taboos. Freedom is my greatest value and boldness is part of my DNA. Sometimes I'm not understood and maybe that's because I'm a woman ahead of my time, but this is the beginning of a new era.”.

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Pink launched her first makeup collection through Boca Rosa Company, and the internet went crazy with the news!! In less than two days after launch, Pink reached the milestone of 80 thousand followers on social media.

https://www.instagram.com/p/CivF5C5LJl9/

SPFW

Pink was present at São Paulo Fashion Week, and featured Bianca Andrade's debut on the catwalk.

Bianca Andrade modeled for Bold Strap, and her little ears caught the public's attention.

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International

The avatar also traveled: it went to international events, such as Social Media Week, in London, aimed at social media and digital marketing leaders.

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https://www.instagram.com/p/CkwScUjOybT/

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