The decision will affect more than 50 team members who were dedicated to developing Disney-standard virtual worlds.
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Disney's metaverse division was launched in February of last year, when the company appeared to be expanding its efforts in emerging technologies. However, the company appears to have lost enthusiasm for virtual worlds and is now scaling back its efforts to enter web3. The hiring of Mark Bozon, former executive at Apple, in June 2022, to lead Disney's creative metaverse strategy seemed to show that the company was withpromeachieved with this technology.
Although Disney has been optimistic about new technologies, with executives focused on and interested in virtual worlds and technologies, the company appears to have decided that the metaverse will notis no longer a priority. In July 2022, Disney launched a startup accelerator program focused on its “next-generation storytelling efforts,” but now it appears those efforts will be directed to other areas.
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