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Director of Meta talks about uniting artificial intelligence and metaverse to create worlds

Apparently, Meta has been focusing on artificial intelligence rather than the metaverse in recent months. According to the company's chief technology officer, Andrew Bosworth, in an interview with the Asian newspaper Nikkei, Meta executives, including CEO Mark Zuckerberg, and product director Chris Cox, are focusing efforts on artificial intelligence (AI). The publication was made this Wednesday (5).

According to Bosworth, artificial intelligence is of great importance to the company, as it is to other technology giants, such as Microsoft and Alphabet. In February, Meta announced a group of products focused on generative AI, which allows computers to generate text, images and other media. Meta also has its own large language model, LLaMa, which will be released to researchers.

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Bosworth expects the company to brainstorm some commercial applications that use AI this year, which could help the company's for-profit ad business. He suggested that companies could use AI to create ads that adapt to different audiences, rather than relying on a single-image advertising campaign. Meta plans to apply its AI technology to all of its services and products, including Facebook and Instagram.

This picture taken on January 12, 2023 in Toulouse, southwestern France shows a tablet displaying the logo of the company Meta. (Photo by Lionel BONAVENTURE / AFP)

Meta's Reality Labs division, which houses metaverse technologies and projects, recorded a loss of $13,72 billion in 2022, but, for the executive, AI and metaverse can go hand in hand. Bosworth suggests that in the future, people could describe the world they want to create and let the large language model generate that world for them, making content creation more accessible.

“If I wanted to create a 3D world, I needed to learn a lot of computer graphics and programming. In the future, you can just describe the world you want to create and have the large language model generate that world for you. And that makes things like content creation much more accessible to more people,” narrated.

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