Amid Hollywood strike, Netflix announces $900.000 AI job opening

According to the Screen Actors Guild (Sag-Aftra), 87% of actors in the union earn less than $26.000 per annum.

The use of AI in film and television production – whether to write scripts, generate images of actors or cut costs in paying for creative work, has been a major point of contention in negotiations between the Alliance of Motion Picture and Television Producers (AMPTP) and Sag and the Writers Guild of America (WGA). Writers have been on strike since May; the actors came together earlier this month. The first joint strike since 1960 threatens to bring Hollywood to a complete standstill.

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A job opportunity on Netflix, first reported by Intercept, is to “increase the leverage of our machine learning platform,” billed as “the foundation for all this innovation.” 

The job lists vague qualifications related to machine learning, but alludes to the company's more far-reaching goals for AI in "all areas of business." One separate “machine learning” section on the company's website it says the company will use AI to “shape our catalog of films and TV shows by learning characteristics that make content successful” and “optimize the production of original films and TV shows.”

And this isn't the only new AI position sought by Netflix. The Intercept reported that the company is also looking to hire a technical director for generative AI at its games studio for up to $650.000 per year.

It's worth remembering that the company's generative AI efforts have already borne fruit: earlier this month, Netflix debuted a new series, Deep Fake Love, in which scans of contestants' faces and bodies are used to create “deepfake” simulations of themselves.

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With American actors going on strike, in part because of the threat of artificial intelligence (AI) to their livelihoods, a 10-year-old, little-watched film starring Robin Wright feels eerily current. 🎞️

What are deepfakes? | Newsverso Glossary 

A deepfake is a video and image manipulation technique that uses machine learning algorithms to create false and convincing content. It combines the processing power of modern computers with advanced artificial intelligence techniques, allowing the creation of videos that appear authentic but are in fact completely fabricated.

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