In the World Cup atmosphere, our avatar wore the yellow shirt and went to check out what you can watch inside the FIFA WORLD:
ADVERTISING
In the interaction menu on the screen that is available in the world, you can choose what to watch. If you missed some of the games, just select and check out the best moments. You can even see the defeat of our biggest rival, Argentina, against Saudi Arabia.
The FIFA environment targets the digital-native audience
O FIFA environment in the Roblox metaverse was designed to attract a new fan base to the sport, targeting the digital-native audience. The strategy of making the best moments of the games in Qatar and historic highlights from other cups available is part of an attempt to build loyalty among those immersed in these new environments, as Romy Gai, FIFA's business director commented at the launch of the world:
“As part of our commitment to growing football and developing ways for new fans to engage with the sport, the immersive FIFA experience No. Roblox will give football fans a hugely exciting new way to interact with friends.”
ADVERTISING
At FIFA WORLD, fans can also participate in challenges and get discount codes on products from Adidas, the entity's official partner. In addition, visit stands of other sponsors and even meet Pedri, a player from the Spanish national team who was chosen to be represented on Roblox.
The environment is constantly being updated, keep an eye on the Newsverse to check out all the news!
Also check out:
