In a report, Shopify points to metaverse as a trend for commerce

In the report on the trends for the year In the field of e-commerce, the Canadian giant stated that a connection between virtual environments and the market could revolutionize the way people consume. 

 “The innovations that make the metaverse possible can give early adopters an edge over the competition,” says the report.

Shopify published in the report a nod to the gaming industry that can influence users' shopping experience, and commented that Fortnite in particular has stood out in creating connected and immersive social experiences. The platform has more than 250 million users around the world.

Shopify also pointed out that the augmented and mixed reality market is constantly on the rise. According to the article, one in three shoppers is already using VR to shop. 

“75% of global business decision makers believe interacting with customers in the metaverse will become commonplace,” says Shopify

The Canadian company is not the only one keeping an eye on the metaverse. Companies from different sectors, especially fashion, are investing heavily in the context of the new internet era. Nike, Gucci and Calvin Klein are examples. Other influential brands in the world are also trying to occupy spaces on web3, believing in its turnaround in the coming years. 

See how companies are betting on the metaverse:

Nike unveils first physical sneaker developed in the metaverse

Betting everything and more on the turn of web3.0 in the coming years, Nike now announces its first sneaker with interaction with the metaverse. This is the brand's first product developed based on the virtual environment. The announcement was made last Monday (5), and the idea is that the product will be available before the .Swoosh platform, Nike's web3-focused environment released in November.

Aiming at the metaverse, Lacoste launches virtual reality store

After Adidas, Nike, Puma, Gucci and other major brands in the fashion market were present in the metaverse, now Lacoste has also released its store on web3.0. The announcement was made this Tuesday, the 29th on the French brand's social networks. With the aim of amplifying the consumer experience, purchasing in the metaverse is done in a gamified way. Taken by the mouth of a crocodile, the brand's symbol, customers access a showroom with products that can be viewed in 360 degrees.

Calvin Klein Launches Metaverse Experience for Lunar New Year

Calvin Klein, an American clothing brand, announced this Friday (20) a game with web3 interaction in the metaverse to celebrate the Lunar New Year. Titled “Unleash Your Inner Explorer”, the environment was created in partnership with the avatar platform Ready Player Me. The experience focuses on customers in Asia, but is available to users around the world.