Epic Games and CLO Virtual Fashion team up to expand fashion and entertainment in the metaverse

Epic Games and CLO, a virtual fashion company, have entered into a strategic partnership to integrate fashion and entertainment in the metaverse.

  • The companies purchased shares from each other, but the exact value of the investment was not disclosed.
  • A Virtual CLO Fashion is a developer of digital apparel solutions, offering a variety of products including 3D apparel design software, a digital CMS that assists with content management, a collaboration platform, and an open marketplace for buying, selling, and displaying realistic clothing designs.
  • The integration of fashion into the metaverse is a growing movement in the fashion industry, with brands such as Gucci, H&M, Burberry and Tommy Hilfiger creating digital experiences in virtual worlds.
  • According to Simon Kim, CEO of CLO Virtual Fashion, the company firmly believes that digital clothing will have a huge impact on the future of digital entertainment and metaverse platforms.
  • The partnership aims to create realistic clothing options for games and metaverses, simplifying integrated workflows for 3D designers, character artists, animators and fashion experts.
Epic Games and CLO Virtual Fashion team up to expand fashion and entertainment in the metaverse (reproduction)
  • The prominence of metaverse fashion was highlighted during Metaverse Fashion Week, with major brands showcasing their collections on virtual runways across the Decentraland, Spatial and OVER metaverses, as well as offering digital experiences and interactive games.
  • The strategic partnership between Epic Games and CLO Virtual Fashion indicates Epic Game's clear interest in expanding its metaverse to include virtual fashion, creating fashion and entertainment that converge with the metaverse, leading to the digitalization of everything.
  • Epic's CEO recently criticized an article on a specialized website that pointed out the death of the metaverse.

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