Epic Games and LEGO Group announce partnership to develop metaverse

• The $2 billion investment from KIRKBI, owner of the LEGO Group, drives the development of the metaverse.
• A partnership combines Epic Games' expertise in virtual environments with LEGO's creativity and iconic bricks.
• The goal is to explore the connection between the physical and digital worlds and provide a new form of social entertainment.
• According to the announcement, Epic Games and the LEGO Group arepromededicated to offering digital content suitable for the whole family with a focus on safety.
• More details about the project have not yet been revealed, but the action signals the movement of traditional brands towards the metaverse space.
• For companies, the convergence between the physical and digital worlds shapes the future of entertainment.

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