State of São Paulo intends to create metaverse of the Cultural Center

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According to the Official Gazette of the Government of São Paulo, published on the 4th, the State intends to develop its own virtual environment to promote art and culture in the digital world. Entitled Centro Cultural Virtual SP, the metaverse targets young people and adults aged 15 to 35.

From an initiative of the São Paulo Cultural Center (CCSP), the State Government intends to develop cultural activities on digital borders. There, according to the document, there will be games, exclusive maps and animated artistic presentations. Still in daily, it appears that users will be able to interact with each other and participate in free or paid programming.  

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Cultural Center in the metaverse aims to reach an audience aged 15 to 35

For CCSP, the action is necessary to map new cultural audiences and take the lead in artistic offerings in the virtual environment. According to official published document: “we understand that, even though we are aware of the mapped risks, the presumed high value to be invested in the execution of the proposal, Centro Cultural Virtual SP, due to its originality and creativity, meets the Department's objective of expanding its scope of action in the development of sectors creative and strengthening interactivity initiatives in art and new technologies”,

CCSP also intends to establish partnerships with the private sector to reduce the value of the initial investment in the proposal and propose monetization activities within the platform. 

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“In addition to the technological reality inherent to the action, such studies can also focus on the potential for fundraising and the possibility of monetization for the sustainability of the platform and amortization of the government's investment in the action”, states the DOSP.

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