Style Recommendations
- Shoppers in the US can now rate items in their searches, similar to Tinder or Netflix.
- Assessments help Google to recommend products based on user preferences.
- Shoppers can also specify favorite brands for more targeted results.
Previous Tests of AI Tools
- In November, the Google tested an image generation feature to find clothes.
- The company also tested a virtual try-on for shoppers to see how the dresses look on them.
- Both features now are available on Google Shopping.
AI in the Procurement Industry
- O Google joins other platforms such as Amazon, which offers the Rufus shopping assistant.
- Amazon also offers AI-based sizing recommendations.
Challenges of AI in Purchasing
- AI capabilities are still new and can deliver results questionable.
- Mia Sato, from The Verge, reports confusing experiences with AI that generated clothes not suitable for the human body.
Read also
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