Players will be able to participate in a treasure hunt between the two virtual worlds, going through shoe boxes to collect samples. When they find all the pieces, they will receive a skateboard-inspired shoe or backpack, which can be styled on the player's avatar for free.
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The virtual worlds of Gucci and Vans they have the visual identity of each brand, with the Italian brand's exclusive graphics and Vans' iconic shoes, including the checkered print.
This Roblox collaboration is an extension of the Gucci Continuum x Vans physical sneaker collaboration, which was released in the Gucci Vault. Vault is the brand's web3 arm. The digital shoes available on Roblox reflect the design of the physical version of the Gucci Continuum.
The treasure hunt will be available to Roblox users from today, the 14th, until May 13th. As we already reported on Newsverso, Gucci Town was launched in May last year, offering minigames for players to earn benefits and a virtual store to try on clothes for their avatars. Vans World, an immersive skateboarding space, opened in September 2021, at the beginning of the metaverse craze.
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