Hyundai launches interactive city on Roblox; see video

Entitled Hyundai MobilityAdventure, the virtual environment will be presented at the world's main automobile fair, Auto Expo 2023. In the world of Hyundai on Roblox, users can take a closer look at some of the automaker's most popular cars. Among the vehicles that the player can try out are the Loniq 6, Loniq 5, Nexo, Tucson and Venue. 

O Newsverse went to Hyundai's world on Roblox to check out the space, see the video: 

Inside Hyundai's virtual city on Roblox, users can also participate in immersive experiences and games, in addition to learning more about the company.

The South Korean company's initiative appears as an alternative to compete in the metaverse competition alongside other giants such as BMW, Ford, Nissan and Mercedes, which make large investments in web3.

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