From the support of OpenAI, this tool aims to help marketers create more effective and creative ads. By analyzing LinkedIn page data and Campaign Manager settings, AI suggests different ad copies and allows you to “generate copy suggestions,” including introductory texts.
ADVERTISING
Based on objectives, targeting criteria and target audience, generative AI suggests several introductory text options for ads. Currently in the testing phase, the feature is only available to select customers in North America.
This LinkedIn initiative follows the trend of using artificial intelligence in the technology market, with other companies, such as Meta, adopting similar solutions to help advertisers create more efficient campaigns.
According to Linkedin, AI plays a crucial role in aggregating signals, like intent, to facilitate more meaningful connections between marketers and potential buyers.
ADVERTISING
In addition to the new tool, LinkedIn intends to introduce other features that increase efficiency and encourage creativity, encouraging marketers to think beyond conventional standards when formulating their marketing strategies. In your report, the platform highlighted that 55% of professionals in the field are willing to use artificial intelligence tools to generate efficiency.
See also:
