- Upland is an NFT metaverse mapped to the real world and has around 4 million players globally.
- The partnership makes Los Grandes the first esports team to have its own headquarters in the metaverse.
- Upland already has renowned partnerships, such as FIFA, Unicef Brasil and Stock Car.
- Lumx Studios, specializing in decentralized applications and the use of NFTs on web3, will be responsible for creating and officially launching the Los Grandes themed neighborhood in Upland.
- The partnership with team seeks to offer new entertainment experiences for fans, providing an interactive virtual space.
- Los Grandes is one of the main e-sports organizations in Brazil, with teams in popular sports such as League of Legends, Rainbow Six Siege, CS:GO and Free Fire Emulator.
- Influencers from the team, such as Pedro “Duffyfps”, Dener “Khtex” and Bruno “Vanquilha”, will be ambassadors at Upland, carrying out various interactive activities with fans.
- The partnership aims to strengthen the connection between e-sports and Web3, offering unprecedented interactions in the metaverse for Los Grandes fans and cutting-edge gaming communities like LOL, R6, CS and FreeFire.
- Upland's branding will be featured on the official Los Grandes uniform, and the organization's merchandise will be available for purchase in its metaverse store following the official launch of the headquarters.
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